On Friday 9th September the Pearce family who run Weymouth based ‘Alf’s Fish & Chips’, took to the streets to campaign and invite their customers to vote for them to become the Ben Shaws® Favourite Family Chippy for 2011.

The day kicked off with a tour of the chip shop with John Pearce, followed by a bacon sandwich and a lovely cup of tea to set us up for a fun day of campaigning!

Following this, we got to work straight away with a press call for the local Weymouth papers. The Pearce family, with their Family Chippy pinnies and caps on, gave interviews and had their photo taken whilst getting potatoes peeled and fish battered ready for the lunchtime rush.

The Ben Shaws® team then took to the local area and visited local businesses, spreading the word of the competition and letting people know how they can vote for Alf’s Fish & Chips in this year’s awards.

The Pearce family proved to already be extremely popular in their locality and were known for their work within the community. The team spoke to a lot of people who were already big fans of the family business and had already voted – they had a great response.

When we returned to the shop, we were greeted by over 150 school children who had come for their after school chips… and a can of Ben Shaws®, the favourite flavours being Cloudy Lemonade and Cream Soda.

We caught a word with some of their customers:
“They are such a gem within the local community; we’ve been coming here for years!” Dawn Davies, local community member. “John and Karen are well known in Weymouth, they look after us they do!”

You can vote for Alf’s online here and in store – their voting books are filling up so make sure you add your signature!

The next Chippy Friday is on 16th September and sees ‘Holly Tree’ (Blackburn) campaign to become the next Ben Shaws® Favourite Family Chippy, following this the ‘Royal Fisheries’ will take to the streets of Whitby as part of their Chippy Friday on 23rd September.